Casatera Tequila Seltzer – a revolutionary take on ready-to-drink cocktails.
CASATERA TEQUILA SELTZER
CASATERA TEQUILA SELTZER
As Marketing Director of Casatera Tequila Seltzer, I helped launch the first ever 7% ABV, zero sugar, zero carb Tequila-based RTD. Within the first 9 months post-launch, Casatera became available for purchase in countless liquor stores and on-site premises across 8 states along the East Coast.
Meet the light and refreshing zero sugar Tequila Seltzer.
As Marketing Director of a start-up, I wore many hats. This included running creative direction of photoshoots, conceptualizing Casatera’s social media strategy, to working alongside branding agency Vault49 on new product designs, to bringing on a renowned marketing agency to help launch Casatera into RTD stardom. I also led in event planning and key partnerships including weekly happy hours at the Omni Hotel in Boston’s Seaport District and Patriot’s Place at Gillette Stadium.
Aside from my Marketing efforts, I also assisted in sales and product development. I pitched new clients, held weekly tastings at top-priority accounts, and worked alongside my fellow co-founders to test new flavors and product variations.
